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ORA - Great Wall's Comeback Compact-EV Brand

Published: 2026-08-25

About the Automaker

ORA is Great Wall Motor's (GWM) electric-vehicle brand, launched in 2018 with a cute, compact-EV image. After a slump in 2024-2025, a leadership change and the Ora 5 "one car, three powers" strategy drove a sharp 2026 rebound.

Key Models (2026 Lineup)

ModelPowertrainNote
Ora 5EV / hybrid / fuelTurnaround driver (from 69.8k RMB)
Good Cat / Ballet CatEVCompact & retro
Lightning CatEVSporty
Ora 7EV shooting brakeComing in 2026

2026 Sales & Market Ranking

ORA delivered 26,389 vehicles in H1 2026, up 89.74% year-on-year - the only GWM sub-brand with strong growth. June hit 10,806 units (+229%). GWM's group NEV sales were 144,634 in H1, and ORA is now a key NEV growth point.

Development Status

ORA's "one platform, three powertrains" fits varied global markets (EV in Europe, hybrid in SE Asia, fuel in LatAm). It is expanding fast overseas - Thailand, Brazil, Spain and Australia - repositioning as a global compact-EV brand.

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