About the Automaker
iCAR is Chery's sub-brand aimed at young buyers, launched in 2023 with a "tech equality" motto that pushes higher specs down to affordable price points. It rides on Chery's 26 years of engineering and the Yaoguang 2025 tech strategy.
Key Models (2026 Lineup)
| Model | Type | Status |
|---|---|---|
| iCAR 03 | Boxy SUV | Discontinued (clearing stock in 2026) |
| V23 | Retro SUV | Main volume (10.98-17.48w RMB) |
| V27 / X25 | New forms | Pipeline |
2026 Sales & Market Ranking
iCAR's H1 2026 wholesale was about 45,400 units, under pressure versus 2025 (full-year ~97k). The V23 contributed most monthly volume (around 2-3k), while the 03 ended production. It remains a niche youth brand within Chery's multi-brand NEV push.
Development Status
iCAR is adjusting product strategy - the V23 is the volume pillar, and new forms (V27, X25 mono-box) explore differentiation. Chery still relies heavily on fuel overall, so iCAR's scale is a work in progress.